4 Steps To Increase Your Website DA And PA More Than Your Competitors

High DA & PA scores can improve a website’s success rates. So, how do you make your website score higher?

Domain and page authority depends on a variety of elements. Most of them revolve around content and the website’s overall performance. That’s why it’s necessary to understand just what one needs to improve their domain authority.

However, DA itself isn’t something official from Google or other search engines—it’s subjective and a third-party addition to the SEO mix. So, why is it important? And how do you go about improving your website’s DA score?

Let’s dig in and find all the answers:

An Introduction To Domain & Page Authority

Domain authority is a website score, which was first introduced by Moz. Since its initial introduction, many other tool providers and developers have introduced their own measures, calling it various names such as site authority, website authority, etc.

However, domain and page authority still remains the primary measure for many SEO experts. It is important to understand that while DA scores aren’t by Google, it still plays a vital role in SEO.

That’s why it’s important to understand both DA and PA.

  • The Difference Between PA & DA

Page authority is the scoring factor of one particular page. Just like DA authority, it depends on the website’s prowess with content, backlinks, etc. In other words, it evaluates the ranking chances of a certain page on SERP (search engine results page)

On the other hand, DA evaluates the entire website’s chances on SERP. So, compared to PA, the DA score’s umbrella spreads across a whole domain, including every page, link, and content.

  • Good DA Scores

Identifying good DA scores isn’t difficult. Fire up any DA checker, then paste the link to check the DA of said website.

If your website scores anything below 50, then that means the website might have some optimization problems.

Anything below 40 means content might have some degree of plagiarism, lack of backlinks, etc. However, anything 70 and above is usually considered top-notch. Or in other words, these factors count up and make the said domain ideal for SERP ranks.

4-Steps To Increase Website’s DA & PA

4-Steps To Increase Website's DA & PA

Increasing a website’s DA is the addition of many factors. From writing content to optimizing websites, it requires a certain array of elements to generate better DA scores. More than that, it’s important to eliminate certain factors from your website in order to make it stand out.

Some of which include:

  • Broken or fractured backlinks and URLs
  • Orphaned pages without any interlinks
  • Lack of original content, or downright plagiarism on some pages
  • Spam links or too many redirects
  • Page loading speed and mobile phone compatibility

All these factors you need to remove, but there are other elements that you need to add. That’s why it’s imperative to understand the importance of a few things, such as building backlinks. Then, there are On-Page SEO factors as well as improving the website’s overall quality.

So, to help make it easier for you, we formulated a simple yet detailed 4-step process to increase your website’s DA and PA—outshining your competition in the process.

1. Building Backlinks

Backlink building is one of the key exercises in SEO. These backlinks come in three main times, including inbound links, incoming links, and one-way links. Usually, these links are from one domain to another domain.

On the other hand, outbound links are the kind that leads a visitor from your domain to another. While both of these are necessary, you need to focus on inbound links, aka the ones driving traffic from another domain. Here are four major aspects of a good backlinking strategy:

  • Creating Content

You need good content to achieve higher DA authority, but you also need it for good backlinks. So, focus on creating linkable content.

  • Promoting Content

Promoting your content is yet another key essential of backlinking, as it can generate organic traffic.

  • Link-Building Strategy

A proper link-building strategy will go a long way and save you a lot of hassle. So, build a proper strategy about it.

  • Guest Posting

You must guest post on other domains and allow other guest bloggers on your domain to ensure a smooth flow of traffic.

2. Improving Website’s Quality

The website’s overall quality matters a lot in a DA score. Even if the whole website is performing well, one single page causing troubles can prevent your website from securing a higher score. That’s why you need to improve your website’s overall quality.

While a lot of it is about good content and backlinking strategy, the way your website performs matters just as much. You need to tend to your website’s speed, mobile adaptability, and internal links. Here’s how:

  • Page Loading Speed

Suppose your website isn’t loading properly or quickly enough on desktop computers. In that case, it will draw away a lot of audiences. So, search the metrics to find out how to improve page loading speeds.

  • Mobile Adaptability

The way your website performs on a mobile phone matters a lot. So, make sure you increase mobile adaptability and then check DA to see how much it improves.

  • Internal links

Internal links are the links that go from one page under your domain to another. These internal links are necessary for higher DA, so ensure you interconnect your pages properly.

3. Work On On-Page SEO

Your on-page SEO strategy matters a lot, and most of it surrounds content creation. So, besides improving URL structure, ensuring keyword density, and content structure, you need to tend to a few elements, such as these:

  • Metadata

Make sure you provide proper metadata, such as meta titles, descriptions, and slug, to ensure the search engine crawler indexes your content.

  • H1 & H2

Use H1 and H2 formatting to ensure that your content breaks into various parts, making it easier to read for the visitor and the crawler.

  • Images and Videos

Images and videos add a lot to the informative value of your content, so use them when and where you can.

4. Niche Edits

Niche edits are yet another link-building exercise that can help you immensely. However, unlike other backlinking strategies, these edits happen on existing content pieces. Two viable ways to achieve this are:

  • Paid Links

Many high-ranking websites offer paid links or, in other words, allow you to backlink your content within their domain for an adequate sum.

  • Guest Post On High Da Websites

If you find high-DA websites, you can simply contact them to ask for such niche edits.


These SEO aspects are necessary to help you strengthen your website’s DA score and overcome your competition. So, the better your content creation and backlinking strategy are, the easier it will be to achieve this.

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