Digital marketing is the key to success for any business today. So, how does it work?
In January 1996, Bill Gates famously wrote the words “content is king” for an article on the Microsoft website. More than 26 years later, that statement is now more valid than ever, and it doesn’t seem to be fading in relevance.
In fact, today, many people hail content as the primary source of marketing. Because more than 90% of marketers use it and plan on using it continuously. So, why is content so effective? Moreover, what exactly is digital marketing content? To answer this, we’ll be looking at:
- Definition of digital marketing content
- Digital marketing content funnels
- Importance of content in digital marketing
- The ideal platforms to use
- How to make engaging digital marketing content
So, let’s get started.
Table of Contents
What Is Digital Marketing Content?
Digital marketing content is anything that you create for the purpose of promoting your business. This type of content aims to attract an audience, build credibility and increase awareness. It’s often employed to increase the visibility of a business, brand, or service.
In other words, digital marketing content is a strategic and tactical approach to creating, publishing, and distributing content across various channels. It’s a process that marketers use to attract an audience, build credibility, and keep them engaged with the brand.
The following are different & common types of digital marketing content:
- Blog posts
- Social media posts
The process of creating digital marketing content starts with identifying the target audience. This is followed by defining what they need to know about the product or service to decide.
The next step is creating content to help them make that decision. Lastly, digital marketers must publish this content on various channels (social media, blogs, etc.) to reach their target audience. However, another critical aspect of digital marketing is content funnels.
This aspect identifies the type of content needed for the state a brand might be in. For instance, in the initial stages, a brand will need content at the top, while the middle and bottom of the funnel come as the brand goes along.
Defining Content Funnels
Content funnels are pyramid-Esque content types employed by digital marketers. In this funnel, the content is designed to achieve the specific goal or objective of the business at the time. For instance, awareness or conversion.
This is a critical aspect of the digital marketing strategy. Since content is the first step to attracting an audience and building credibility, it should be strategically planned and executed to achieve the desired business goals. Therefore, here are the three main content funnel types:
TOFU – Awareness
TOFU or top-of-the-funnel content is created to increase awareness surrounding a brand. In this content funnel, the common content channels include basic SEO, online ads, and direct email strategies.
Since the idea behind this section is to bring an audience’s attention to a brand or business, it often employs the strategy of paid channels, too, such as PPC or paid social media ads.
MOFU – Evaluation
MOFU or middle-of-the-funnel is the midsection of any content funnel, and it deals with the most common content types that we know. Including blogs, websites, social media content, case studies, videos, whitepapers, etc.
This section aims to build interest and incite evaluation in the target audience’s mind. This is also the part where most audiences begin to contemplate whether they wish to commit to a brand or not.
That’s why this type of content funnel requires the most work and necessitates content to be created with acute strategies.
BOFU – Conversion
BOFU or bottom-of-the-funnel is the type of content that comes after the success of the first two. This includes demo videos or articles, customer stories, comparisons, expert reviews, etc. This section is also known to enable conversion.
Why is Digital Marketing Content Important?
Digital marketing content is one of the key aspects of marketing today. It allows businesses and brands to scale new heights and become a common name in their niches and industries. However, the marketing tactics depend on the “you reap what you sow” sort of approach.
Therefore, once digital marketing is employed, it can reap a lot of rewards, such as:
- Build unwavering customer awareness
- Generates leads
- Increases chances of sales and conversion
- Helps connect with the audience
- Improves online visibility
- Triumphs over competitors
These factors alone make digital marketing worth more than any other marketing tactic. Therefore, it’s not only an essential process of ensuring brand visibility but also increasing its prowess and credibility.
On top of that, content is a key part of any marketing strategy today. Over 55% of successful businesses achieved that status because of quality content. That’s why every business needs it today, and that’s why it’s important.
5 Key Digital Marketing Platforms or Channels
Before starting your digital marketing strategy, you must understand which platforms you should use and why each is important.
Since digital marketing is a sum of various tactics employed over 00the internet and digital devices, it also features many channels. So, here are the five main channels you need in your digital marketing strategy:
1. Search Engines
Search engines are perhaps the most vital channel/platform for digital marketing. From SEO to paid marketing channels, you must ensure your brand shows up on the search engine results page (SERP).
While SEO is an organic approach, paid advertisements are an easier way to get there. However, the idea is for your business or brand to stand out against your competition.
2. Blogs & Websites
Blogs and websites are the primary channels that employ two of the content funnels – TOFU & MOFU. Therefore, their importance begins from awareness to evaluation, then continues as a brand flourishes in online ranks.
3. Email Marketing
Email marketing is one of the key channels of all content funnels. It can be employed in awareness-building phases, evaluation, and conversion. That’s why it has the highest ROI out of any other digital marketing method.
4. Social Media Content
Social media networks are a vital part of digital marketing. In fact, they are the backbone of many marketing strategies today. Therefore, you need social networks like Facebook, Twitter, Instagram, etc., to stand out against the competition.
5. Affiliate Marketing
Affiliate marketing works on all channels, but it’s one of the most dependable ways of increasing awareness and credibility. Therefore, with the help of influencers or affiliating with other businesses in a niche, a brand can easily climb the ranks of SEO using this tactic.
How To Write Outstanding Digital Marketing Content?
Now that important things are out, let’s talk about content creation tips and tricks. In this part, we’ll talk about the dependable ways of creating digital marketing content. These are some of the practices professionals employ, so let’s get right into it.
1. Rely On Uniqueness
The more unique you are, the better it will be for you. It’s like films and books—every story is told, and every tactic has been used. Therefore, something that would make you stand out would always be helpful.
Try not to employ negative tactics. However, the more unique your topics and subjects will be, the easier it will be for them to rank on search engines. On top of that, they’ll capture your target audience’s attention.
2. Employ On-Page SEO
On-Page SEO is the key to success for any new business. It’s not only a vital element of digital marketing; it’s also one of the first things any brand or business website needs to do. These tactics include:
- Using the right keywords
- Using title tags
- Headings and subheadings
- Readable content
Therefore, ensure you focus on SEO’s key essential to ensure your website is noticed by search engine crawlers.
3. Steer Clear Of Plagiarism
Plagiarism is one of the most threatening problems to your online presence. Therefore, upon setting up your online profile, you must ensure plagiarism-free content. Here’s how you should check it with a plagiarism checker:
Once you can check out your results here:
As you can see, this text is 100% plagiarized. So, make sure you follow this process:
- Rewrite or paraphrase plagiarized text
- Cite the source
- Scan again to be 100% sure
Once you follow this, your content should be plagiarism-free, and it should show it as 100% before you post it.
4. Add Viable Backlinks
Backlinks are one of the key essentials of any digital marketing content. They can help your website or blog earn endorsements from other websites. Therefore, you need to guest post on other websites to acquire such backlinks.
In order to demonstrate the proper process of removing plagiarism, we employed Prepostseo – a plagiarism checker. Therefore, our suggested step is incomplete without this tool. You can check a thousand words at a time with it.
On top of that, you get the find the links(source of plagiarism) with this tool. This allows you to cite the source while removing plagiarism. That’s why it’s many writers’ go-to option for removing plagiarism.
This article analyzed the reason content is everything in digital marketing. Not only is it an essential pillar of online success, but it’s also one of the key things for businesses on all scales. So, do your research, formulate a funnel-based strategy and write the best content you possibly can.