Effective SEO techniques aid in the improvement of your website’s rating in major search engines. Websites that aren’t well-optimized won’t bring in the intended traffic. This is because they are not enough visible on the internet. More visibility and traffic, and hence more purchases, resulting from a higher position.
It is easier to use SEO techniques if they are incorporated into the website design. At this point, the title tags, meta tags, URLs, and all other vital elements rank higher in popular search engines, generating the most traffic feasible.
An SEO specialist must be well-versed in all SEO techniques and keep up with all the current developments in the field of search engine optimization.
Keep in mind that SEO techniques are always changing. Every day, a new technique is discovered. Always use SEO strategies that aren’t unethical. On popular search engines, these strategies produce the best results.
Table of Contents
SEO Techniques
All of these are far too good for any SEO analyst or specialist. Today, I basically worked on over a dozen SEO tactics, all of which proved to be critical. Here’s a rundown of the approaches I used:
1) Keywords
The meta keywords tag allows you to add additional text to your page that search engines can index with the rest of your content. Meta keywords can draw attention to a certain word or phrase in your text’s main body.
2) Most Common Keywords Test
Check your web page for the most common keywords and their usage (number of times used).
HOW DO I FIX IT?
You must maximize the density of your major keywords displayed above in order to pass this test. If a keyword’s density is less than 2%, it should be increased; if the density is greater than 4%, it should be reduced.
3) Keyword Usage
This indicates whether or not your most common terms appear in your title, meta description, or meta keyword tags. Keyword(s) that aren’t in the Meta-Title Meta-Description Tag contains the keyword(s). Meta-Keywords Tag contains the following keyword(s).
HOW DO I FIX IT?
First and foremost, ensure that the title, meta-description, and meta keywords tags are used on your page. Second, you’ll need to change the content of these tags to include some of the major keywords listed above.
4) Headings Status
This tells you if your page has any H1 headings. H1 headings are HTML tags that can be used to draw attention to essential themes and keywords on a page.
HOW DO I FIX IT?
To pass this test, you must first select the most significant themes on your page and then insert them between tags. As an example, a significant issue should be included here. Another point to consider Headings Status This tells you if your page has any H2 headings. H2 headings are useful for describing a page’s sub-topics.
5) Robots.txt Test
Search engines utilize tiny programs known as spiders or robots to crawl your site and return information so that your pages may be indexed in search results and found by online users. If you don’t want search engines to index certain files or directories, you may use the “robots.txt” file to tell them where they shouldn’t go. These files are just plain text files that go in the root folder of your website: When utilizing “robots.txt,” there are two things to keep in mind: – Because the “robots.txt” file is publicly accessible, anyone may see which parts of your server you don’t want robots to access; – Robots, especially malware robots that scan the web for security holes, can ignore your “robots.txt” file.
6) Sitemap Test
This check determines whether your website uses a “sitemap” file such as sitemap.xml, sitemap.xml.gz, or sitemapindex.xml. Sitemaps are a simple technique for webmasters to let search engines know which pages on their site are crawlable. A sitemap, in its most basic form, is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is in relation to other URLs on the site) so that search engines can crawl the site more intelligently.
7) Favicon Test and Validator
Verify that your website is using and applying a favicon correctly. Favicons are little icons that appear in the URL navigation bar of your browser. When you bookmark a page, they are also saved next to the title of that page. They can help you brand your website and make it simple for customers to find it among a long list of favorites.
HOW DO I FIX IT?
To add a favicon to your site, produce a 16×16 PNG, GIF, or ICO image of your logo and upload it to your web server. Then all you have to do is paste the following code into the header of your web pages’ HTML code: The “URL to my favicon” in the example above refers to the reallocation of your favicon file.
8) Code to Text Ratio
Examine the source code of your website to determine the size of the text content in relation to the structure (HTML code). Although this percentage is not a direct ranking factor for search engines, other aspects like site loading speed and user experience are influenced by it.
HOW DO I FIX IT?
You must increase your text to HTML code ratio in order to pass this test. Here are a few techniques to try: All inline styling rules should be moved to an external CSS file. Copy and paste your JavaScript code into a separate JS file. Instead of using HTML tables, utilize CSS layout.
9) SEO Friendly URL Test
Verify that your website’s URL and any internal links are SEO-friendly.
10) Broken Link Check
Look for any broken links on your website.
11) Google Analytics Test
Determine whether or not your website is linked to Google Analytics.
HOW DO I FIX IT?
To pass this test, you must first create a Google Analytics account and then include a short javascript tracking code into your page. Note that you must replace ‘UA-XXXX-Y’ with the appropriate id from your analytics account.
12) Underscores in Links Check
Look for underscore characters in your URL and in-page URLs. In general, hyphens or dashes (-) should be used instead of underscores ( ). Unlike underscores, Google recognizes hyphens as separators between words in a URL.
13) Image Alt Test
Look for alt attributes in all of the photos on your website. The alt element gives alternate information if a picture cannot be displayed (e.g., due to an incorrect src, a sluggish connection, etc.). Because search engines cannot see images, using keywords and human-readable captions in the alt attributes is a good SEO practice. Use an empty alt or a CSS background image for images with a decorative role (bullets, round corners, etc.).
HOW DO I FIX IT?
To pass this test, you must include an alt attribute for each tag on your webpage. The following HTML line is used to insert a picture with an alternate text: Keep in mind that alt text’s purpose is to convey the same functional information that a visual user would perceive.
14) Inline CSS Test
Look for inline CSS properties in your webpage’s HTML tags. The style attribute for a certain tag is used to add an inline CSS property. By combining text and presentation, you may lose some of the benefits of style sheets. To make your page “lighter” in weight and reduce the code to text ratio, it’s a good idea to relocate all inline CSS rules to an external file.
HOW DO I FIX IT?
To make your page “lighter” in weight and reduce the code to text ratio, it’s a good idea to relocate all inline CSS rules to an external file. Check your page’s HTML code for all style attributes. For each style attribute identified, relocate all declarations to an external CSS file and remove the style attribute. Consider the following scenario: here’s some text here’s some text p font-size: 12px; colour: red
15) Google Preview
This lets you see how your page might appear on a Google search results page. The information displayed in a Google search result is based on the title, URL, and meta-description of your webpage. If the content of these items is too long, Google will truncate it. Your webpage title should be no more than 70 characters long, and your webpage description should be no more than 160 characters long.
16) Keyword Cloud
The Keyword Cloud is a visual depiction of your website’s keywords. This will show you which words appear frequently in your webpage’s content. Keywords with a higher density appear in a larger font and in alphabetical order.
17) Deprecated HTML Tags
Check if your webpage is using obsolete, deprecated HTML tags. These tags will eventually be deprecated by browsers, causing your web pages to appear differently. Examine this list for all HTML tags. TML Page Size Test Check the HTML size of your page. The HTML size refers to the total size of all HTML code on your web page, excluding graphics, external javascript, and external CSS files.
18) GZIP/HTML Compression Test
Verify that your page is using HTML compression appropriately as it is received from your server.
HOW DO I FIX IT?
Deflate and GZIP is your two file compression alternatives. Deflate is a simple to set up feature that comes standard with the Apache server. GZIP, on the other hand, must be installed and takes a little more effort. GZIP, on the other hand, achieves a higher compression rate and so maybe a better option if your website has pages with a lot of graphics or large file sizes. Depending on the sort of server you’re using, you’ll need to set up file compression for your website.
19) Page Cache Test
Determine whether or not your site is serving cached pages. Because pages are generated less frequently, cache reduces server load and speeds up page display (by caching page output vs compiling the PHP page). The cache can help cut bandwidth consumption by up to 80%. Caching is especially useful for high-traffic pages with material that does not change with each page view. Quickcache and JPcache are two popular caching methods.
HOW DO I FIX IT?
It is recommended that you employ a caching technique for your pages in order to pass this test. There are three different methods for caching your web pages:
- Alternative PHP Caching (APC) is an open-source framework that caches data using intermediary PHP code. Alternative PHP Cache is simple to set up for your site by most web programmers who are familiar with the PHP programming language.
- Quickcache – Quickcache stores the output of the page rather than the PHP page, making it a better version of page caching than Alternative PHP caching.
- 3. WP Super Cache – If you have a WordPress website, WP Super Cache is easy to install and requires no programming skills.
20) Flash Test
Determine whether or not your website makes use of flash objects.
21) Nested Tables Test
See if your site uses nested tables, which can cause page rendering to take longer in the user’s browser.
22) Frameset Test
Determine whether your website uses frames. Programmers use frames to show many HTML texts at the same time. The user sees the entire web page, whereas spiders only view a collection of unrelated pages.
23) Site Loading Speed Test
This tool calculates your site’s total load time.
HOW DO I FIX IT?
To solve this issue, you should do the following: Reduce the number of HTTP resources you have. compression with gzip makes use of HTTP caching to minify all JS files and, if possible, merge them into a single external JS file transfer all CSS style rules into a single, external, and minified CSS file Before including external JS files, make sure to include external CSS files. Optimize your site visuals by placing your JS scripts at the bottom of your page.
24) JS and CSS Minification Test
Determine whether or not your external JS and CSS files have been minified. The practice of deleting all extraneous characters from source code without affecting its functioning is known as minification. White space characters, newline characters, comments, and sometimes block delimiters are examples of superfluous characters that are used to make the code more readable but are not required for it to run. Removing certain characters and compressing files can save thousands of bytes of data while also reducing download, parsing, and execution times. Because compressed code is frequently all on one line, it may be more difficult to debug.
This is why we always advocate keeping a backup copy of your JS or CSS script to utilize in times where debugging is required.
25) JS Minification Test
This tests if any of your page’s external javascript files have been minified.
26) Safe Browsing Test
See if your website has been flagged for malware or phishing.
27) Media Query Responsive Test
Using the media query approach, see if your website incorporates responsive design functions.
28) Social Media Check
Verify that your website is linked to at least one of the major social media platforms.
HOW TO FIX:
To do so, you’ll need to add the following social media plugins to your page: Facebook Like, Facebook Share, Facebook Comments, Twitter Button, Google+1 Button, Pinterest Button, or AddThis Widget are all examples of social media buttons.
29) Social Media Activity
Monitor your website’s or URL’s activity on social media networks. This activity is assessed in total shares, likes, comments, tweets, and pins, and it only applies to your URL, not social media accounts related to your website.
HOW TO FIX:
It is recommended that you utilize the following social media plugins on your page to improve social media engagement for your site: Facebook Like, Facebook Share, Facebook Comments, Twitter Button, Pinterest Button, or AddThis Widget are all examples of Social Media Management. All of these methods are a fantastic place to start with your website’s SEO. These will undoubtedly assist you in optimizing your website for search engines, resulting in a boost in your SERPs and PageRank. So put them in place, wait a few weeks until Google scans your site, then compare the results and let me know.